HP: Inflection Point?
Go shop for a laptop seriously and you'll see that HP has less pricing leverage of their brand than Lenovo, a supposed low-end vendor. HP knife-fights with brands like Acer and Asus to sell commodities in a shrinking market. While Lenovo, running on …
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Making the message fit for mobile
The research also finds that many consumers people who read marketing mails on their mobiles do so to screen them for later reading on a PC or laptop. In light of this, Steel says brands need to rethink their marketing strategies to find the sweet spot …
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